Learn the Secrets Behind World-Class Product DevelopmentIn a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets areavailable to you.The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time--Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on: Creating a value proposition that motivates a customerto buy your new productProtecting intellectual property to sustain a competitive advantageCreating a budget and securing the capital you needManaging the design, fabrication, integration, anddelivery processesMaster the essentials of product developmentMaximize your study timeMeasure your progress with chapter tests and a free online examEarn a Certificate of Achievement onlineDesigned as an easy, self-paced "course" complete with chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Product Development puts you on the fast track to making your dream product a success.