For undergraduate and graduate courses in operations management. A balanced approach to supply chain management Smart managers understand that firms do not act alone to produce products and services. Managing Supply Chain and Operations shows students who may all be involved, and how and why supply chain and operations management is important to their future careers. This text takes a balanced approach and, while rigorous, is not solely focused on quantitative material. The authors employ a four-part integrative model throughout the text that ties together the key functions of supply chain, operations, and customer relationship management that focuses on improving, innovating, and integrating in these areas. With cutting-edge material and an up-to-date global approach, the 2nd Edition is filled with scenarios and real-world examples that will prepare today's students to be tomorrow's successful managers. Also available with MyLab Operations Management By combining trusted authors' content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Note: You are purchasing a standalone product; MyLab Management does not come packaged with this content. Students, if interested in purchasing this title with MyLab Management, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Management, search for: 0134855442 / 9780134855448 Managing Supply Chain and Operations: An Integrative Approach Plus MyLab Operations Management with Pearson eText -- Access Card Package, 2/e Package consists of: 0134739833 / 9780134739830 Managing Supply Chain and Operations: An Integrative Approach, 2/e 0134855442 / 978013485548 Managing Supply Chain and Operations: An Integrative Approach Plus MyLab Operations Management with Pearson eText -- Access Card Package, 2/e