Cover of Critical Thinking in Consumer Behavior: Cases and Experiential Exercises

Critical Thinking in Consumer Behavior: Cases and Experiential Exercises

by Graham, Judy

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$133.32
  • Format: Quality
  • Published: July 1, 2009
  • EAN: 9780136027164
  • Availability: In-Store Pickup in 2-5 Days
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Category: Business & Economics | Customer Relations
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Designed to be used alone or packaged WITH ANY core texts in consumer behaviour. This unique casebook applies consumer behaviour theory to practice via thirty-five cases and activities.

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