'I love Tifo' Ian Wright 'Tifo are great' Alan Shearer 'Tifo have changed the game when it comes to football analysis' Elis James RULE #1: DON'T WATCH THE BALL Yes, football is about stars, goals and glory. But it's also about the intense calculations and movements being made by the twenty-one other players on the pitch. It's about the ticking clock, and the bellowing fans, and their impact on player psychology. It's about the coach, the club owner, and the director of football, who are watching, scouting and scheming from the side-lines. It's about money and data, about geopolitics and architecture, and even about climate change. Football is the most popular sport in the world, and Tifo Football is one of the world's most popular football channels. In this short, illustrated guide, its creators share fifty-two simple 'rules' for understanding and enjoying the beautiful game-both on and off the pitch. Covering the key concepts, tactics and philosophies that are shaping the sport today, How to Watch Football reveals surprising new perspectives on familiar elements of gameplay, while highlighting lesser-known aspects of the industry and its history.