Embrace endless possibilities, disrupt the status quo, and turn ideas into empires. Ryan Serhant knows that if you want to make millions or become a CEO, you have to build the brand first, and then success will follow. Your brand should reflect who you are becoming, not who you were yesterday. When he launched SERHANT. during the global pandemic, mediocrity wasn't an option; it wouldn't pay the bills. He needed a strong foundation, a bold voice, and the kind of presence that would attract top-tier clients. It was time to amplify his power. Building a brand doesn't happen overnight. You have to know what you can stomach, be willing to take big risks, and understand that this journey is going to be relentless. Running a brand means constant movement and constant evolution. Risk isn't just about hustle, but it's about finding your next major opportunity and knowing that success belongs to those who crush their fears. Money isn't a monster; it's a tool to help you grow. Before Ryan became one of the most well-known real estate brokers, he was a penniless, failed actor and part-time hand model struggling to pay his bills. New to the real estate market, he quickly learned visibility was everything. The videos he made changed his trajectory. Post by post, Ryan connected with audiences and ultimately built the most recognizable real estate brand in the world right from his phone. In his latest book, he unveils the hacks and trade secrets to become unstoppable, and he also shares his tactics that are designed to sharpen your edge, make you stand out, and push you to fight hard for the big wins.