Cover of Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

by Lager, Fred

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$25.00
  • Format: Quality
  • Published: May 16, 1995
  • EAN: 9780517883709
  • Availability: In-Store Pickup in 2-5 Days
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Category: Business & Economics | Corporate & Business History | General
Details Reviews

The former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained".--New York Times Book Review.

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