NATIONAL BESTSELLER - "For anyone who has felt fate intervening on their TikTok feed" (USA Today) comes a "gothic horror story wrapped up in a mystery [with] much to say about Hollywood, social media, and the creator economy" (Los Angeles Times) "Here you'll find that gothic horror, so often lurking in the dingy dark, can manifest also in the fluorescent world of the terminally online."--NPR The internet: You may think you're inhabiting it, but is it really inhabiting you? After her boyfriend dumps her in a Reddit post, unemployed thirty-nine-year-old Dayna accepts an unusual opportunity from a man she stopped speaking to twenty years ago: If Dayna can help Craig transform his crumbling mansion into a successful hype house of influencers, he can restore his birthright to its former glory, and she can bring her career back from the dead. But missing from the mansion is Becca, an enigmatic tarot card reader who built a rabid fandom with her cryptic, soul-touching videos . . . and then vanished. With nineteen-year-old Olivia, the newest member of the hype house (and one of Becca's biggest fans), Dayna begins to build a social media campaign around Becca's disappearance that will catapult the creators to new heights of success. Too bad Craig forbids Dayna from pursuing the mystery at its heart. As Olivia searches for traces of Becca in a labyrinthine house that seems intent on hiding its secrets, and Dayna becomes entangled with both Craig and Jake, the resident heartthrob and the last person to see Becca, the two women make a shocking discovery that will upend everything.