An empowering and celebratory board book by a New York Times bestselling author that proves colors are for everyone, regardless of gender. Pink is for boys . . . and girls . . . and everyone! This timely and timeless board book rethinks and reframes the stereotypical blue/pink gender binary and empowers kids and their grown-ups to express themselves in every color of the rainbow. Featuring a diverse group of children, Pink Is for Boys invites and encourages young kids to enjoy what they love to do, whether it's racing cars and playing baseball, or loving unicorns and dressing up. Vibrant illustrations help babies and toddlers learn to identify the many colors that surround them every day, from the orange of a popsicle, to the green of a grassy field, all the way up to the wonder of a multicolored rainbow. Parents and kids will delight in Robb Pearlman's sweet, simple script, as well as its powerful message: life is not color-coded.