While blacks have made perhaps their most obvious and substantial contributions to Western popular culture through music and dance, they have developed a rich popular culture in a number of other areas, including the visual arts, mass media, health practices, recreation, and literature. Glimpsed through any medium, black popular culture is the DNA that runs throughout the various kinds of black-and American-artistic achievement and shared experience, helping to identify, explain, and retain Africanisms and the essential blackness that emanate from the everyday lives of black people.