Financial communication and investor relations are strategic corporate functions, tasked with fostering relationships with financial audiences, such as investors, analysts, and journalists. These financial audiences are of critical importance to the establishment, growth, and sustainable success of corporations. This book draws on insights from finance and accounting research, economics, and psychology as well as media and communication studies to explain the role of effective financial communication in corporate disclosure, storytelling, and relationship management on capital markets.It explores both theories of and empirical evidence for effects of financial communication on key audiences and derives principles for effective financial communication and investor relations. This book develops a distinct perspective, guiding readers through the state of research by focusing on the effects and effectiveness of financial communication. For both practice and academia, it derives evidence-based implications for the role and management of financial communication and investor relations.This book makes a valuable resource for scholars and graduate students studying or researching investor relations and financial communication across schools of communication, finance and accounting, and business and management. Offering practical implications, it will also serve as a much-needed guide for practitioners.The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial (CC-BY-NC) 4.0 license.