One of the nation's premier talent agents and career advisors shows you how to catapult your career and your life forward with three key communication strategies--Authority, Warmth, and Energy.A self-empowerment guide to achieving your fullest professional and personal potential, Don't Take YES for An Answer explains why positive feedback limits personal and professional growth and then teaches you how to embrace hard truths and critical feedback to escape mediocrity and break away from the pack.To stand out, to attract the attention of those who can raise your profile, to protect yourself during lean times, or to gain the interest of future employers, you must harness three critical communication traits that human beings respond to most: AWE: A--Authority. W--Warmth. E--Energy. When all else is equal--education, work ethic, intelligence, experience, ambition--the single biggest factor in winning business, promotions, friendships, or followers hinges on our ability to communicate and connect. Mastering AWE gives you an unparalleled advantage over the competition, no matter your field. Herz, who has represented and coached dozens of sports, media, and entertainment leaders over the course of nearly three decades, delivers a step-by-step program that helps you understand and hone your AWE skills. Packed with inspiring success stories, grounded in the latest social psychology and scientific research, and featuring ""insider"" anecdotes from some of the most popular entrepreneurs and professionals in broadcasting, sports, and the corporate world--many personally coached by Herz--Don't Take YES for An Answer provides invaluable suggestions and practical techniques for "upping" your AWE in every aspect of your life.