Adam lost his brand identity, and his country too. Searching for both or either, has become harder than you would imagine in a country overflowing with severely limited party options. Civilized post American political marketing won't do the trick anymore. Sometimes you must violently bend the marketing rules to facilitate the formation of a more perfect Republic. Welcome to The New Real American States and opting out of the old, and in with the new is as easy as downloading the app circa the 71st quadrennial election purge.