Dramatically improve business outcomes through a culture-change strategy that combines proven leadership, engagement, and continuous improvement methodsProviding everything you need to boost individual, team, and organizational performance, Rapid Mass Engagement delivers a new, more effective approach to creating a solid corporate culture that fuels long-term business success.Continuous improvement expert Frank Devine has been helping top companies develop effective business cultures for decades, and now he shares his secrets with you. Devine walks you through the process of strategically combining leadership, engagement, and continuous improvement to turbocharge profitability and drive business sustainability. Chapters include: Rapid Mass Engagement: Results and DifferentiationCulture Change Overview and MethodologyEngaging Employees Around Purposeful WorkOwnership and Accountability: Why Values Alone are InsufficientLeadership that Moves the DialSustainable ChangePresenting data and first-hand accounts from senior business leaders proving the effectiveness of his approach in the real world, Devine addresses the yearning for purpose, authenticity, and trust among employees with a bottom-up, socially impactful, commercially realistic approach to social conflict and divisiveness.