In this breakthrough student resource, two committed, tech-savvy professors, Deborah Licht and Misty Hull, combine years of research and teaching insights with the journalistic skill of science writer, Coco Ballantyne, who came to the project directly from Scientific American. Together, they have created an introductory psychology textbook and online learning and comprehension system that draws on written profiles and video interviews of real people and their stories to help students better understand and relate to psychologys foundational concepts and ideas as well as solutions for the 10 challenges that face both students and instructors in the introductory course today. Beginning with addressing the top 10 Challenges facing instructors (creating relevance, student engagement, seeing psychology as a science, teaching the hardest concepts, and dispelling myths) and students (students see the big picture, learning the toughest concepts, seeing the connections between life and psychology, relevancy to the real world, and diversity) in the Preface, Scientific American: Psychology 3e is filled with high-interest examples and features, including full-page infographics that help students understand and retain key concepts. With a renewed emphasis on research methods in a brand new stand-alone Chapter 2 (Research Methods), this innovative collaboration between Worth Publishers and Scientific American reflects a commitment to engaging and educating all students, including those who sometimes seem difficult to engage - in the contemporary style of the worlds most respected science magazine.