Entrepreneurship: Mastering ABC of business is a tiny book that will give you the feel for the entrepreneur, that is the ability to understand how a solo business owner does play in a competitive market, from idea, starting-up and day-to-day running through to future and continuity phases, the benefit of which is; if you start your own, you will act skilfully and without conscious thought. It is aimed at students 11 years of age and above. Author Aaron Dendero is a generalist - author, creator, educator, podcaster and a parent who teaches students the actual, objective nature of work and education so that they make informed three E's - Education, Employment or Entrepreneurship decision with guaranteed peace of mind, get the most out of education and prepare accordingly for employment.