Cover of Measurement of Media Reputation

Measurement of Media Reputation

by Zhang, Xiaoqun

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$104.00
  • Format: Regular Hardback
  • Published: July 25, 2019
  • EAN: 9781498572996
  • Availability: In-Store Pickup in 2-5 Days
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Category: Language Arts & Disciplines | Communication Studies
Details Reviews

This book develops a three-pronged measure of media reputation, the overall evaluation of media coverage of a corporation. This new measure can also be used to assess the media reputations of other entities such as countries, states, cities, and universities.

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