Cover of Audience and Business of YouTube and Online Videos

Audience and Business of YouTube and Online Videos

by Ha, Louisa

(0 reviews)
$47.99
  • Format: Quality
  • Published: August 11, 2020
  • EAN: 9781498576505
  • Availability: In-Store Pickup in 2-5 Days
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Category: Language Arts & Disciplines | Communication Studies
Details Reviews

This book examines the underexplored business side of YouTube and YouTube audiences' responses to product review videos, sponsored videos, and online video advertising as well as the creators' role in the video content.

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