Hello and thank you for reading this book. For more than a decade now I have run one of the largest lawn care business forums on the internet, The Gopher Lawn Care Business Forum (www.gopherforum.com). Through the forum I have talked to and interviewed thousands of lawn care business owners. From all those discussions I have been able to bring you many wonderful lawn care business books full of lessons for you to learn and grow from. The goal of this workbook is to give you a fairly solid foundation on the concept of search engine optimization. For most people, they feel that seo is a concept only computer experts understand and it tends to be something the average lawn care business owner will pass on without further investigation. But I want to show that YOU can do this! If you have a hard time finding your lawn care business website when you search for it or if your website is ranking below the third spot in the search engine results for your keyword phrase, you need to do some seo work on your site. If you are not ranked in the top three search engine results, you are missing out on a lot of new lawn care customers. Fine tuning your website with these search engine optimization tips will ideally improve your search engine rankings. The goal is to get your website to appear higher than your competitors. I want you to be able to go through this book step by step, read the discussions, and participate by following the steps given. By doing so, you should see an improvement in your website search engine rankings and this can be a HUGE windfall for you. Having a quality website that is ranked high in the search engine results is like having a salesman, selling your services 24 hours a day, 7 days a week, 365 days a year. More importantly, if you are not following these steps, your competitors may be ranking higher than you and making the money you could be making! When you get your lawn care business website ranking the way you want it to, you may not need to spend a single dollar advertising anywhere else! You may find that your only advertising costs go to paying for website hosting! Let's not delay the growth of your lawn care business any further and begin on our journey of improving your website rankings today. It's going to be a lot of fun! If you have questions as you go or learn something interest about seo along the way, get on the Gopher Forum and tell us about it. We have a special section for seo discussions and I can't wait to hear from you. Sincerely, Steve