The Truth Behind Best Seller is a guiding book for those who make sales. Salesmen are people who most of the time interact with people in an attempt to sell their product or service to individuals or organizations. Being a salesman is a career. How well on is at his or her game will determine how far the products one is promoting will go. We live in a world full of competition and we have to be unique in some way and most importantly smart in order to achieve our targets. The same applies with salesmanship. It is more than just convincing people. It is about being creative and outstanding. This is a book to read in order to attain such success. It covers on what you should and should not do, plus how you should go about the entire process. Salesmanship is a good and tricky career at the same time. However, the greatest assets, who are the clients or customers, are the major contributors in making a salesman reach the peak in his or her career.