Wellness culture promises a reprieve from the stress of long workdays, restrictive dieting, and punishing exercises through providing the alternative of a balanced lifestyle that simply focuses on feeling good. However, the reality of wellness culture is more complicated. While some assert that it successfully promotes well-being, others argue that it is simply a way of rebranding the dieting and exercise regimens that already existed, building an industry around the products and services that allegedly promote wellness. This volume clarifies the nebulous concept of wellness and explores how culture, business, and health intersect to create today's wellness culture.