Storytelling isn't a soft skill. It's the secret weapon to creating connection--with each other, leaders, the work, and the company. Anyone who leads and influences others in the workplace has a powerful, often untapped ability to tell stories. In The Story Effect, award-winning storyteller Danielle Krischik gives you the playbook on exactly how, where, and when to use stories to create connection and elevate performance. Understand how to turn everyday experiences into powerful narratives. Discover how to invite others to share their stories in ways that bring people together so they will stay, grow, and go the extra mile. Whether you're leading a team, navigating change, or trying to inspire action, you can leverage the neuroscience, real-life stories, and real-world communication strategies used in some of the world's most successful businesses today. When you lead with stories, people won't just listen. They'll believe.