THE BUSINESS PLATFORMA Vision of Wellness, Leadership, and Shared Prosperity.The Business Platform presents a compelling blueprint for building a life and business rooted in integrity, wellness, and purpose. At its core is the Whole Health philosophy-a holistic approach that goes beyond physical well-being to include mental clarity, meaningful habits, strong relationships, and financial independence.The book explores emerging trends in the global wellness market, such as personalized health, digital healthcare, clean beauty, and influencer-driven marketing. It also introduces LivePURE's four foundational pillars: HEALTHSTRENGTHCONFIDENCEFULFILLMENTThe book further emphasizes the power of community, shared vision, and people-first leadership, anchored by the belief that we grow stronger when we "Build Together, Share Together."The Business Platform is more than a company narrative-it's an invitation to live well, lead with purpose, and thrive together.ABOUT THE AUTHORDae Geun Jung is an entrepreneur, platform strategist, and Whole Health educator.Even before founding his company, he gained extensive hands-on experience as a global field leader in the fields of nutrition, health, and direct sales. Based on that experience, he has designed and built a platform where anyone can participate fairly.Currently, as CEO of LivePURE, he oversees global operations and serves as an educator and mentor to tens of thousands of brand partners and customers, guiding them toward independence, leadership, and a healthier life. His mission goes beyond business-it is to spread purposeful platforms, people-centered transformation, and a sustainable ecosystem of success worldwide.