The marketing of products or services with the help of digital technologies on the Internet is known as digital marketing. It can be done through various mobile phone applications, display advertising, etc. A digital marketing channel is a system that is based on the internet. It helps in creating, accelerating and transmitting a product value. The communication is generally from a producer to an end consumer via digital networks. Digital marketing campaigns primarily use a combination of techniques such as search engine marketing, influencer marketing, search engine optimization, social media marketing, e-mail direct marketing, content marketing, etc. Social media platforms are a primary tool used for digital marketing. They help in creating brand awareness and also facilitate companies in receiving authentic negative and positive feedback. Digital marketing is an upcoming field that has undergone rapid developments in the past few decades. This book explores all the important aspects of this field in the present day scenario. It will serve as a reference to a broad spectrum of readers.