Press bias in politics occurs when media outlets favour certain political parties, ideologies or individuals. It can influence public perception and shape political discourse. Bias can manifest through selective reporting, framing issues from a particular perspective or emphasising certain viewpoints over others. This can lead to polarisation and misinformation among the public. Recognizing bias is important for media consumers to critically evaluate information and seek diverse sources. In democratic societies, a free and unbiased press is essential for holding leaders accountable and to encourage informed public. Media literacy and ethical journalism practices are crucial in reducing bias, promoting transparency and assuring a well-informed electorate capable of making independent decisions. This book is a compilation of chapters that discuss the most vital concepts in the field of media and communication. It studies, analyses and upholds the pillars of journalism and its utmost significance in modern times. It will serve as a valuable source of reference for those interested in this field.