Streamlined, revised, and updated with the essentials to address today's business environment, this 8th edition of the bestselling startup of all time guides new business owners and serial entrepreneurs alike on how to plan, market, and maximize profits during the first three years. Revised throughout with updated information on technology and the implications of the new tax code, readers uncover what they need to know before taking the plunge, securing finances, launching their venture, and growing their business for the long haul.