Like no other music history, It Came From Memphis dishes its tuneful tale with a full context of social issues. From institutional racism to cowboy movies, from manic disc jockeys to Quaalude motorcycle gangs, this story is as unvarnished a history of rock and roll as ever has been written. The Memphis aesthetic is to invert expectations: artists seek imperfection, embracing mistakes and doing it all wrong by forging their own paths to get it exactly right. A storyteller's storyteller, Robert Gordon puts you in the shotgun seat, riding with the old coots and the young rebels as they pass a bottle and a blunt. Memphis changed the world, this book can change you.