The claret can come in many ways, the feather light swipe of a blade or the collision of fist and head equally likely to result in pools of red coating the mat. For years, however, blood seemed a vestige of wrestling's brutal past. In a world ruled by corporate synergies and television networks, wrestling was forced to dull its razor's edge. Enter All Elite Wrestling. CEO Tony Khan had a different vision for wrestling, one that included a return to the gory days of yore, when Dusty Rhodes and the Sheik painted many of their classics in shades of scarlet.Phil Schneider (The Ringer, GQ) and Chris Bryan, the creative team behind the instant cult classic Way of the Blade, were transfixed by this new promotion paying homage to the old ways. Inside you'll find their take on the bloodiest AEW matches and firsthand accounts from talents like Jon Moxley, Bryan Danielson and MJF sharing the real stories of how it all went down. Featuring dynamic, Featuring stark, counterculture style art work, incisive analysis from one of the internet wrestling community's founding fathers and candid, compelling recollections from some of the industry's top stars, this is gonzo history told in real time-the Hybrid Shoot way.