USA TODAY BESTSELLER Luxury levers are the golden key to revenue, in any industry Luxury principles can transform any business, luxury market or not. These strategies are a golden key to standing out--creating unforgettable experiences and forging deeper client connections that drive lasting success. Author, speaker, and consultant Neen James introduces you to secrets from the luxury industry that will grow your business. With her experience elevation model, she offers an insider's look into how to increase revenue from your most important clients. She shows you how, by paying close attention to your clients, you shift from transactional to transformational relationships with them. Doing so, you create lifelong advocates who will draw more and more such valuable clients to you. The first lesson is that luxury is about experiences, not things. With this lens, James shows you how to elevate every aspect of your brand and every touchpoint with your clients. She introduces you to the five luxury levers--entice, invite, excite, delight, ignite--and offers you systems you can implement immediately to introduce the principles of luxury into your daily operations. Drawing on world-class luxury mindset research, interviews with leading experts in the luxury industry, and her extensive background in luxury, James reveals how to set your business apart. By the end of this book, you will understand how to unlock the secrets of the luxury world of exclusive access, build advocates, increase revenue, and differentiate yourself.