A startlingly large number of women who want to breastfeed have to stop before they are ready, leaving them feeling a range of negative emotions, including grief, anger, guilt, shame and frustration, and often blaming themselves. But in a society that places little value on breastfeeding and mothers' feelings, their painful stories are often swept under the carpet to the detriment of women's mental health and experience of new motherhood. Professor Amy Brown has researched what breastfeeding really means to women, how they can feel when things don't go according to plan and importantly, how we can change things for the next generation of women. Her findings make fascinating reading for anyone with personal experience of breastfeeding difficulties, those who support mothers to make infant feeding decisions that are right for them, or those who simply want to be part of changing the conversation.