This volume considers world-making as the intersection of the fan pilgrimage experience and the responses of destinations. It critically examines the emerging field of popular culture tourism and its close connection with fan studies and placemaking. The chapters illustrate how different destinations capitalise on expressive cultural practices to attract fan tourists, the processes involved in their tourismification, and the outcomes for both visitors and local communities. The book establishes a common ground for the comprehensive and critical study of popular culture tourism development and fandom. It integrates theory and practice and provides evidence-based recommendations for popular culture destinations. It is a useful resource for researchers in tourism management, fandom, pop culture and media studies, as well as for those working in the tourism industry.