Explore 101 reasons why the NFL is one of the richest and most popular sports leagues in the world - and why it's still growing! Modern-day sporting superstars Patrick Mahomes and Travis Kelce have held the world spellbound as the Kansas City Chiefs have romped to multiple Super Bowl titles in the 2020s. But the most- watched pro sports league in the world has a long and illustrious history that pre-dates the NFL's newest dynasty. From Vince Lombardi through Jerry Rice to Tom Brady, the players and coaches of the NFL have captivated generations of American sports fans. Every week of the season sees iconic franchises like the Dallas Cowboys, New York Giants and Chicago Bears offer unrivalled entertainment to a global audience - and more fans tune in every week to enjoy the feast of touchdowns, trick plays and tailgating.