The book, $ell is NOT a Four Letter Word, was conceived and written with today's busy salespeople in mind. Doug has divided each of his eight chapters into short 2-3 page segments containing helpful sales training nuggets that can be read in five minutes or less. This makes it easy to pick up and put down the book during the demands of a hectic selling day, without losing the continuity of what the read says. This book was not written to be an all-encompassing treatise of sales techniques and philosophies, as there are many of those already in circulation.This is a compilation of stories and selling ideas from Doug's 50 years in various positions in the sales world. It has been seasoned with homespun humor to make it tasty enough for the reader to want to savor the many success nuggets contained inside. Whether you sell business-to-business, person-to-person, from a call center cubicle, or as a service employee adding or up-selling customers; your performance will improve after digesting this book and applying its principles and coaching suggestions to your career. ENJOY THE READ!