Marketing text: This edited volume includes contributions from scholars worldwide addressing how feeling, skill, and knowledge are present in the processes of signification, the subject's life, environment, and culture. Understanding signs, signification and their dynamics are now more crucial than ever as meaning affects how human beings flourish in social systems and societies. This text focuses on how theories and research into meaning and signification address knowledge, skill, and feeling - three concepts that are central to semiosis. The book is primarily of interest to scholars and students working in psychology, philosophy, communication, cultural studies, the arts - and semiotics.