This book offers a comprehensive exploration of the intersection between destination management and the meetings, incentives, conferences and events (MICE) sector. Fragmented approaches to destination management often hinder the industry, especially amid evolving market demands and the need for sustainable economic benefits for local communities. Strengthening governance and fostering strategic collaboration among stakeholders can significantly enhance destination competitiveness. To this end, the book introduces the principles of destination governance, examines the operational dynamics of Convention Bureaus and applies the "6 A's" framework--access, accommodation, attractions, amenities, assemblage and ancillary services--to create integrated and appealing offerings. Drawing on case studies, it demonstrates how destinations can leverage their unique characteristics and adapt governance strategies to drive sustainable economic growth and long-term success. This is an essential guide for readers seeking to understand and navigate the evolving landscape of business tourism.