We live in a time where everything is becoming faster, louder, and more chaotic. Society swings between highs and lows, as if we're permanently strapped into a rollercoaster-not for pleasure, but because the mechanisms that govern our behavior have long spiraled out of control. Sometimes, change arrives quietly, like the sugar reform of 2017, which opened the European market to high-fructose corn syrup (HFCS). A decision that barely caught anyone's attention back then now feels like a large-scale experiment. Without public debate, without major warnings, a substance was normalized whose impact on society we're only now beginning to fully grasp. But what happens when people no longer understand why they feel the way they do? When decisions are made not out of conviction, but on impulse? When moods are no longer stable, but swing between extremes? We are no longer mere spectators of this development-we are right in the middle of it.