This book offers a deep dive into the techniques and principles of business innovation, highlighting their strategic role in a world increasingly marked by volatility, uncertainty, complexity and ambiguity - the famous VUCA environment.It opens with an essential distinction: innovation is not just invention. It is defined by its ability to generate value and be successfully adopted by the market. The book then explores the different forms of innovation: incremental, radical, disruptive, and their variations: products, services, processes, business models and even managerial practices.