For years, companies and businesses in Germany have been complaining and warning that the shortage of skilled workers is making it increasingly difficult for them to find suitable specialist and management personnel. Consequently, this book deals with the topic of 'Active sourcing in social media: The model of the future for companies in times of skilled worker shortages'.It explores the reasons for the shortage of skilled workers in Germany and the opportunities that active sourcing offers human resources management to sustainably address the problem of recruiting skilled workers and managers. Furthermore, this book also covers the current situation at Fraport AG in the area of personnel recruitment through active sourcing with social media and includes procedures and recommendations for action.