Objectives of the Book1. To identify the demographic characteristics of Easy Buy customers.2. To assess customer satisfaction with Easy Buy's products and services.3. To determine the key factors influencing customer preferences.4. To identify the most effective channels for communicating with Easy Buy customers.About Easy BuyEasy Buy is a brand name used by multiple businesses across different industries and regions, including fashion retail, consumer finance, and installment payment services. While these companies operate independently, they share a common goal of making shopping and financial services more accessible and affordable for their customers.In India, Easy Buy is a fast-growing fashion retail brand under the Landmark Group, offering trendy and budget-friendly clothing for families.