Twenty years ago in Poland, owning a pair of Levi's jeans was the ultimate luxury. These legendary pants were not just an item of clothing, they were above all a symbol: they represented a different world, the United States, success, freedom... This luxury symbolized a different way of living and thinking. Today, Poland is the only country in the European Union to have maintained positive growth. Currently, luxury boutiques are flourishing in Poland, luxury shopping centers are springing up, and luxury apartments are available on the real estate market. We are seeing a demand for luxury goods. What does luxury mean to Poles? Who are the consumers? Which luxury brands are developing in Poland? What are the growth prospects for this sector? Is there such a thing as Polish luxury? Do these brands have international potential? We will try to answer all these questions in this document.