The Handbook of Tourism and Hospitality in Japan explains how Japanese nature, society, and culture are related to essential elements of tourism, hospitality, and tourism resources. Japan has created a new type of tourism based on the harmonized relationship between its natural and cultural environments. This recognition leads to the development of place-based tourism, revealing the united form of nature and culture. Chapters focus on the history of tourism in Japan, tourism theory and policy, and tourism marketing and management, providing scholars and researchers with the basis for analyzing contemporary Japanese tourism, from cultural and mediated tourism to rural, pilgrimage, gastronomy, and event tourism