In a rapidly evolving global economy, where consumer behaviour is driven by emerging technologies, subconscious cues, and experience-led expectations, understanding the "future consumer" is no longer an option-it's a necessity. Decoding the Future Consumer: Their Mindscapes and Marketplaces is a compelling compilation of three research-backed explorations into the hearts and minds of Gen Z and Gen Alpha consumers. The book bridges the fields of marketing psychology, consumer satisfaction, and service innovation to offer a holistic lens on what motivates the next-generation buyer. Decoding the Future Consumer is a strategic roadmap for businesses, marketers, and experience designers navigating the complex psyche of tomorrow's consumers. Whether you're exploring neuromarketing as a tool, measuring product satisfaction in personal care, or reimagining airport experiences, this book equips you with research-grounded insights and actionable frameworks. In an age where consumer loyalty is fragile and attention is fleeting, understanding the inner workings of the Gen Z and Gen Alpha mindscape-and the dynamic marketplaces they inhabit-will define success.