A practical and irreverent guide to taking the sting out of feedback and reclaiming it as a motivating, empowering experience for everyone involved. Feedback! Ugh. Say the word to a colleague, your spouse, or a friend, and watch the person's blood pressure rise and defenses go up. For most of us, it's a word loaded with experiences that may include bias, politics, pain, regret, and anger. However, if we take a step back and think about its true intent, we realize that feedback needn't be a bad thing. We humans want to improve, grow, and advance, and we need insights that can help us move in the right direction. If we close ourselves off from understanding how others experience us, then we close ourselves off to a life of learning and growth. The authors address how feedback got such a bad rap and how we can fix it. They provide three key Fs (focused, fair, and frequent) for positive feedback. They also include a slew of practical exercises and strategies to change how we view and experience feedback.