Answers to the business paradox of focusing on serving society and still be prosperous The Caring Company: How to Shift Business and the Economy for Good clearly shows how businesses can choose to serve the common good as #1 priority and still achieve higher performance. Rather than simply transacting with their customers, suppliers, and the local community, this book explains how companies who instead build unconditionally caring relationships with them are rewarded economically for doing so. Written in a lively narrative style and backed by research from history and economics to psychology and philosophy and by many case studies of contemporary companies that have successfully adopted this new business paradigm, this book also discusses: Challenges in accepting and implementing a radically new business paradigm and ways to overcome them How to make employees willing to provide unconditional care to customers, suppliers, and the local community The origins of capitalistic enterprise, which have surprisingly been about more than just money and the future of capitalism remodeled around the caring companies