In December 2023, a college football coach walked into his introductory press conference and made a declaration that defied every convention of humble leadership: "I win. Google me."Most dismissed it as arrogance. They were wrong.Within twelve months, Curt Cignetti transformed Indiana University football from college sports' most notorious underachiever into a national powerhouse. The Hoosiers-a program that hadn't won ten games in a season since 1967-finished 11-1 and earned their first-ever College Football Playoff berth. The turnaround wasn't gradual. It was immediate, total, and undeniable.But this wasn't luck. It wasn't a fluke. And it certainly wasn't his first time.GOOGLE ME, I WIN decodes the systematic leadership blueprint that Cignetti has successfully deployed across four different programs at three competitive levels. From IUP to Elon to James Madison to Indiana, he's engineered the same remarkable transformation using the same replicable principles-proving that winning isn't mysterious magic reserved for the talented few. It's a systematic process available to any leader with the discipline to execute it.This book reveals the counterintuitive strategies behind one of sports' most remarkable turnarounds: Why confidence backed by evidence becomes your most powerful competitive weapon-and how to build a "Google-able" track record that makes bold claims credibleThe culture demolition strategy that transforms toxic organizational DNA in months, not years-including when to subtract before you addHow obsessive preparation creates the appearance of effortless execution-and why over-preparing produces adaptability, not rigidityThe decision velocity advantage that lets you exploit opportunities while cautious competitors deliberate themselves into irrelevanceWhy simplicity executed excellently beats complexity executed adequately-and how to resist the seduction of sophisticated mediocrityThe accountability framework that makes standards real rather than rhetorical-and creates environments where excellence becomes inevitableHow to control controllables in chaotic environments-focusing energy on what actually drives results while ignoring the noise that destroys focusBut this isn't just another sports book filled with inspirational locker room speeches and feel-good platitudes. These are battle-tested frameworks forged in the most unforgiving competitive environment imaginable-where results are public, immediate, and undeniable every single week.Whether you're turning around a struggling business, building a startup against entrenched competitors, leading a team through organizational crisis, or pursuing personal excellence in any competitive domain, Cignetti's systematic approach provides a replicable roadmap.The principles are simple. The execution is demanding. The results are extraordinary.Cignetti didn't invent these leadership secrets-he simply proved, repeatedly and systematically, that they work.The blueprint exists. The formula is documented. The question is whether you have the discipline to execute it.Google him. Then read this. Then make yourself Google-able through your own systematic success.