My wife and I have sold 700+ vacant land properties across the U.S.This book explains the principles we used and how to apply them.Inside, you'll learn 10 principles that drive scalable land businesses: - Why money equals goodwill multiplied by the number of offers- How great offers make outcomes feel fast, easy, and low-risk- The four offer types: attraction, upsell, downsell, and continuity- Why every customer interaction is an opportunity to make an offer- The only two ways businesses grow- How customer value lets you outspend competitors- Why speed beats persuasion in sales- How availability becomes a competitive advantage- Why scheduling the next step increases conversions- Why volume negates luck