Massage therapy has been undervalued for too long. It's time to SHIFT the narrative.Doctors, chiropractors, and physical therapists get respect - yet when it comes to soft tissue, massage therapists are the true specialists. Still, the profession is often limited, underpaid, and treated as a side note in healthcare.This book changes that.The SHIFT Method gives therapists a powerful framework to: Document and communicate with confidence.Claim authority as independent soft tissue professionals.Navigate half-hour treatments while still addressing whole-body function.Push back against gatekeeping, city restrictions, and professional hierarchies.Packed with real-world case studies, advocacy insights, and techniques you can apply today, this is more than a manual - it's a movement for recognition, respect, and rightful place in healthcare.If you're ready to redefine what it means to be a massage therapist, this book is your guide.