The path to excellence - how companies break out of mediocrityHow do companies manage not only to survive in a hyper-competitive global market, but also to grow profitably in the long term? This book provides a clear answer - with a tried-and-tested model and concrete recommendations for action.Following the success of Verdammt zur Spitzenleistung (Damned to Excellence), this book is aimed at entrepreneurs and managing directors who have understood the "why" - and now want to know how to do it. Based on decades of management and consulting experience, the author presents the 10-P model: ten strategic building blocks that must be consistently coordinated - from positioning to product to performance.Provocative, practical, and direct-with numerous examples from industry, trade, and services. Those who want to leave mediocrity behind will find not only inspiration here, but also a concrete roadmap.For everyone who is ready to take responsibility-and lead their company to peak performance.