The Language of Leads: A Pocket Guide of Marketing Terms for Roofing Contractors Marketing shouldn't feel like unpacking another language. If you've ever sat through a marketing meeting and thought, "What on earth are they even saying?", this book is for you. The Language of Leads breaks down the marketing world in clear, everyday terms so you can understand what's really happening behind your ads, websites, and reports. No gatekeeping, jargon, or misinformation: Just plain talk and practical insight from someone who's seen every trick in the book. Author Raven Youngblood is a marketing professional and owner of Ravenized. Ravenized is a marketing firm that specializes in helping roofers, remodelers, and other home service professionals take control of their marketing. Whether you're a roofer, remodeler, or any small business owner who's ever wondered what "Geo-fencing" actually means, this book will help you break down the barriers and start to make sense of your marketing. A Pocket Guide to Marketing Terms for Roofing Contractors Includes: Basic Marketing TermsEasy to Understand DefinitionsExamples Specific to RoofingWhat is Cost Per Lead (CPL)? How can I tell what a Google Ad is? Is Local SEO somehow different than other search optimization? All of these questions will be answered in a book so simple, you'll wonder what you have done without it all this time.