The A-Z of iGaming SEO: A Complete Guide for Casino Operators and AffiliatesIn the fast-moving world of online gambling, visibility is everything.Whether you're running a casino brand, affiliate network, or marketing agency, success in iGaming depends on one thing - being found, trusted, and chosen.The A-Z of iGaming SEO by Christian Strutt, founder of Milton Keynes Marketing and The Casino Marketing Shop, is the definitive guide to mastering SEO, content, and digital performance within the gambling industry.Covering every letter of the alphabet, this comprehensive handbook takes you from the foundations of technical SEO and compliance to advanced strategies in automation, content architecture, and yield optimisation. It's a complete education in how to build, scale, and sustain visibility in one of the world's most competitive online markets.Written with precision and real-world insight from two decades of hands-on experience, this book bridges the gap between marketing theory and casino reality. Each chapter breaks down key principles of iGaming SEO, showing how operators and affiliates can grow traffic, build brand authority, and maintain compliance - all while adapting to constant algorithm and regulation changes.You'll discover how to: Build a solid SEO and data architecture designed for scalability and speed.Master on-page and off-page optimisation for casino and affiliate websites.Integrate AI automation, XML feeds, and real-time data workflows.Create high-quality, compliant content that satisfies both Google and regulators.Develop retention systems that improve player loyalty and lifetime value.Optimise conversion funnels and increase yield across multiple channels.Futureproof your brand with ethical marketing, automation, and responsible growth.Each chapter - from A for Algorithm Updates to Z for Zero Limits - blends strategic advice with practical frameworks, case studies, and automation techniques. The result is a book that doesn't just tell you what to do - it shows you how to do it.Whether you're an affiliate starting your first casino review site, an established operator seeking higher organic rankings, or a marketing agency serving iGaming clients, The A-Z of iGaming SEO gives you the complete blueprint to build a sustainable digital growth engine.Inside, you'll also learn about: Building multi-market SEO systems across jurisdictions.Automating site updates using Make.com and REST APIs.Creating compliance-safe landing pages that convert.Using data-driven storytelling to build brand loyalty.Combining SEO, PPC, and content into one integrated strategy.More than a manual - this is a mindset.The A-Z of iGaming SEO is written for ambitious marketers who see SEO not as a department, but as the operating system of their entire business.If you work in online gambling, digital marketing, or affiliate management, this is the essential reference you'll keep returning to - a long-term guide for lasting performance.About the AuthorChristian Strutt is the founder of Milton Keynes Marketing and The Casino Marketing Shop, agencies specialising in SEO, PPC, and automation for iGaming brands. With over 20 years of marketing experience, Christian has built and scaled campaigns for casino operators, affiliates, and agencies across the UK, Europe, and global markets.