Unlock the Hidden Science Behind Why People Buy - and How You Can Ethically Influence Their DecisionsEvery day, millions of buying decisions happen in seconds - long before logic enters the picture. Customers don't choose with reason. They choose with emotion. They choose with instinct. They choose with the brain.Neuromarketing Made Simple: How the Brain Decides What to Buy is your complete guide to understanding the psychology behind attention, desire, trust, and purchasing behavior. Written in clear, practical, everyday language, this book shows you how the human mind responds to marketing messages - and how you can use those insights to build stronger brands, better ads, and higher-converting digital experiences.Whether you're a marketer, entrepreneur, designer, content creator, or simply curious about human behavior, this book reveals the science behind what truly drives buying choices.